Blair Enns

The webinar addresses the key principles, rules and tips from Blair Enns' book, Pricing Creativity. Blair is an accomplished, and provocative speaker who strives to deliver a presentation that leaves a wake of lively debate long after the event has ended.

By attending this webinar, you will learn how to have the value conversation and move your business financial model beyond the billable hour. You can accurately put a value on the quality of work you do, rather than the number of hours spent at your desk.

“You cannot be an effective pricer if you study pricing alone and eschew some of the complementary skills of selling and negotiating,” says Enns. “Most attempts at value-based pricing in creative firms fail for this reason.” That blended view of pricing, selling and negotiating is what Enns brings to the subject matter, but he is clear that none of these areas is where his true expertise lies. “More than pricing or selling, what I know is the creative mind and the peculiarities that make it difficult for that person to ask to be paid what they are worth.”

ABOUT THE SPEAKER

Blair Enns

Blair Enns is the founder of Win Without Pitching, a Canadian-based sales training and coaching organization for creative professionals. He is also the author Pricing Creativity: A Guide to Profit Beyond the Billable Hour, a guide that distils pricing theory into principles, rules, tips, and tools.

 

Blair travels the world to deliver seminars to creative organisations, with the aim to educate businesses on how value-based pricing can turn profits around.